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Archive for the 'Gyms' Category

Jun 03 2009

Fitness center offers free yoga classes for cancer patients

In an effort to help women battling or recovering from cancer, Hollywood’s Lady of America Fitness Center is offering free Yoga classes to cancer patients and survivors.  

Carol Berkson, co-owner of the fitness center with Judy Scott, said exercise benefits women undergoing cancer treatment through helping them cope with insomnia, fatigue and other effects of treatment, and benefits survivors through helping them rebound from their illnesses.

“Exercise for cancer patients is a great outlet,” Berkson said. “For one hour a day, they’re not focusing on cancer.”

Personally knowing people who battled cancer motivated the two owners to begin this program. They know how much exercise benefits all individuals.

“I hope they feel healthier after taking the classes,” Berkson said. “Unfortunately there is so much cancer around, and we just feel that the benefits of exercise are so important.”

Berkson said she and Scott wanted to give back to the community and people personally affected by cancer. These classes provided the opportunity to do it. The owners ensure that potential participants will love the classes. 

People interested in taking the classes may participate in two classes a week for two months. Berkson and Scott offer five, one-hour classes a week: Mondays at 7:30 p.m., Tuesdays and Fridays at 10:30 a.m., Fridays at 6:30 p.m. and Saturdays at 1 p.m. 

Anyone interested in scheduling her first appointment should call 954-966-5239. The fitness center is located at 5361 Sheridan St.

Source - hollywoodgazette.com

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Mar 03 2009

Evolved Athletics Grand Opening Day Party 3-28-09

Published by naturalbbevents under Gyms Edit This

Evolved Athletics Grand Opening Day Party 3-28-09

Date: Saturday, March 28, 2009
Time: 8:00am - 7:00pm

Evolved Athletics
16120 San Carlos Blvd. Unit 4
Cape Coral, FL

Help celebrate Evolved Athletics Grand opening. Bring your family and friends. Enjoy FREE food, drinks and workout demos. There have a 5k. race, Boot Camps, Strongman Demos, 5-Bars of Death demos, martial demos and free workouts to try.

Open house starts at 8:00am and ends 7:00pm
16120 San Carlos Blvd. Unit 4
Ft. Myers, Fl. 33908
:www.cf-tb.com

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Feb 26 2009

Santa Rosa’s Body Zone gym to close

Published by naturalbbevents under Gyms Edit This

Body Zone Fitness members got in their last workouts Wednesday at the downtown Santa Rosa health club that has closed after nearly two years in business.

Body Zone took over the space previously occupied by Body Central. That all-women’s gym closed after a judge ruled in a lawsuit that it must admit men as members.

The poor economy was the reason for Body Zone’s demise; membership has fallen 25 percent, a manager on site Wednesday night said. The manager declined to give his name and Body Zone’s owner was not available for comment.

A sign inside Body Zone advised patrons the business lost its lease and that all memberships had been transferred to 5th Street Fitness, a block away.

Membership at Body Zone was about two-thirds female. Its predecessor, Body Central, opened in 1997 as an all-women’s gym.

The state Department of Fair Employment and Housing sued Body Central after a Santa Rosa man, Phillip Kottle, complained he was denied membership in 2003 because of his gender.

Body Central violated California’s civil rights law barring businesses from discriminating based on sex, race or religion, according to attorneys for the state Department of Fair Employment and Housing.

Kottle was admitted to the gym a year ago as part of a settlement.

State attorneys went back to court, alleging Body Central violated the agreement because it didn’t provide showers and lockers for men.

A Sonoma County judge agreed with the state and ordered Body Central to pay $50 each day in fines starting Jan. 31 unless it had equal facilities for men. The gym closed a month later.

Source - http://www.pressdemocrat.com

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Feb 26 2009

Loyal members help fitness clubs weather recession

Published by naturalbbevents under Gyms Edit This

Every month, Viviana Prieto and her 15-year-old son balance their household budget.

The 42-year-old single mother has cut deep to make ends meet.

“We cut out the phone. We don’t have a land line anymore,” said the Marion County school teacher. “Eating out is a big one we don’t do anymore.”

But every month, the pair make sure they have the money for their YMCA memberships. Her son plays basketball at the Ocala facility, and Prieto exercises four or five times a week.

“This is the first time I can say in my life I’m not overweight,” she said. “To maintain that, I have to keep on a schedule. And I have to be a role model to my son and show him good habits.

Despite the toll the recession is having on the local and national economies, many people say they won’t give up their health club memberships until almost everything else has been cut from their expenses.

They said visits to their local gyms keep them healthy, and are meeting places to socialize and network.

And Marion County health clubs say their numbers bear that out as memberships are growing despite the area’s double-digit unemployment and anemic economy.

In fact, the health club industry as a whole tends to weather recessions fairly well, according to the International Health, Racquet and Sportsclub Association, a trade group that represents the fitness industry. It says club members view memberships as investments in good health, not luxuries.

In Florida, 18.2 percent of the population belongs to a club, the association estimates. And between 2004 and July 2008, the number of clubs in the state grew to 2,223 - a 46 percent increase.

If health club memberships remained strong throughout 2008, it will have been the sixth straight year gym memberships increased.

YMCA spokeswoman Maryalicia Johnson said health clubs give members a place to have control over their lives, when they feel they’ve lost control in other areas.

“Definitely during tough times we know it’s critical to focus on areas of our lives where we have power to make a positive difference,” she said. “And that’s our health and well-being and our family bonds.

Johnson said Marion County’s YMCA has about 10,000 members and has grown 8 percent in membership during the past year.

The YMCA doesn’t offer incentives to join when people already feel stretched financially thin, but it does charge families that can’t afford to join less than its regular fees, Johnson said.

About one in every three members pay reduced rates, she said, and the number of requests for financial help has increased during the past 12 months.

Leonard Kransdorf, 51, has been out of work for a year.

He doesn’t get unemployment benefits and sometimes borrows money from friends to make ends meet while he looks for a job. To keep food costs down, Kransdorf even eats lunch every day at a local soup kitchen. He doesn’t take all the medication his doctor wants him to because it costs too much.

But almost everyday, Kransdorf goes to Too Your Health Spa, exercising and attending cardio classes.

“It’s been a big, big help to me,” Krandsdorf said.

Membership at Too Your Health Spa is $109 per year, plus tax and sign-up fees.

“For me, it’s a health issue. I’m trying to keep my health as best I can . . . and it helps me focus on what I do the rest of the day. It helps me think better,” he said.

As long as Kransdorf can come up with the annual gym membership fee, hef said going to the gym will be a priority.

Fred Schweitz, founder of Too Your Health Spa, said his gyms’ membership “is only slightly down” despite the economy. Regardless, Schweitz is opening a fourth branch, this one in Dunnellon. When that health club opens in a week, Schweitz predicts his overall membership will be up again, despite the chilly economy.

Susan Minicozzie has owned a Curves franchise on State Road 200 since 2005.

Minicozzie says her gym membership is also up, mostly because the health club works with health insurance companies that pay for their customers’ visits to Curves.

Minicozzie’s Curves have 346 members, far fewer than most other gyms. She said her gym’s niche is that she knows each of her clients by name and offers weight-loss classes and support groups. And when members don’t show up for two weeks, Mincozzie telephones them and encourages to come in.

But to keep people returning during this economy, Mincozzie said Curves has to offer price incentives, including reduced administration fees when they first join and one month free.

Gina Pellegrino is a waitress and a single mother with a 15 year-old son. She said a gym membership is more than a choice, it’s a lifestyle.

“I would not give up my membership for anything,” said the 37-year-old Ocala woman. “I would absolutely cut corners somewhere else to maintain my [gym membership].”

She attends Too Your Health Spa and goes four to five times a week.

“For me, it’s the way it makes me feel. And I want to stay physically healthy,” Pellegrino said. “I wouldn’t hesitate. I would drop something else to keep coming here.”

Source - http://www.ocala.com

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Feb 26 2009

Brighton man flexes his entrepreneurial muscle at health club

Published by naturalbbevents under Articles, Gyms Edit This

Entrepreneur Paul Wright took a chance and beat the odds.

Four years ago, the 45-year-old Brighton resident left corporate America to start a fitness center. Since then, his business has flourished and led to the opening of a second location in December.

“I prefer this,” Wright said. “It’s much more difficult than working for someone else. It’s a lot more work but very rewarding.”

Wright, who worked 20 years in logistics services for the automotive industry, decided running a fitness center would better serve his passion. His upscale two-story Fusion Health & Fitness Club in Novi includes a three-lane lap pool and hot tub, basketball and racquetball courts, and an athletic training area that includes a track and turf. The club also offers tanning, massage, personal training services and child care.

Beyond workout amenities, the fitness center provides seminars on nutrition and sleep habits. Wright said he designed the club, which includes a juice bar and cafe that offers protein shakes and lean cuisine, to focus on whole-body, mind and spirit health.

“I wanted to create a facility that focuses more on the 80 percent of our population that doesn’t feel comfortable going into a health club,” he said.

Wright, a former competitive bodybuilder, said he blended the features he liked in health clubs throughout the country into his gym. With his background in business, he created a model that has so far been successful even during the state’s rough economic times.

But his endeavors haven’t been easy. Wright said he works a lot more now then he did before taking a buyout from Caterpillar in 2005.

“Before it was someone else’s money and worries, but now it all comes down to me,” he said.
Wright opened his first gym, which has about 2,000 members, in Ann Arbor. His new $8 million fitness center in Novi is more than 40,000 square feet larger than the Ann Arbor site.

He hopes the club’s location within the Twelve Mile Crossing at Fountain Walk outdoor mall in Novi will attract a wide variety of people.

Kim Peterson, the mall’s manager, said the club was a great addition.

“(It) brings a new level of excitement,” she said. “Its floor-to-ceiling windows and open floor plan perfectly complement the energy and architecture of our center.”

The club is at 44125 W. 12 Mile Road, Suite E123.

Source - livingstondaily.com

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Feb 23 2009

U.S. Fitness Industry: Treadmills Are #1 Attraction

WASHINGTON, D.C. – August 18, 2008 – While the fitness category in the U.S. is showing signs of maturity, there remains potential for significant growth. According to the Sporting Goods Manufacturers Association’s Tracking the Fitness Movement (2008 Edition), the fitness category has more participants than any other sport or athletic category, but it’s been a stagnant market in recent years. Right now, 34% of Americans exercise on a ‘frequent’ basis (100+ days a year); 10% exercise on a ‘regular’ basis (50-99 days a year); and 15% of the adult population is opposed to the concept of regular exercise. That means roughly 40% of the U.S. population is a target of opportunity for the fitness industry.
“While the listless economy, slowdown in home sales, and weakening consumer confidence are affecting sales of exercise equipment, health club memberships, and the additions of home gyms, the importance of getting and staying healthy has never been more important,” said SGMA Vice President Gregg Hartley. “Quite frankly, investing time and money into a regular exercise routine will decrease sick days, reduce visits to the doctor, and cut down on spending at the pharmacy. You’ll also feel better and be more productive. So, buying fitness equipment and joining a health club should be considered investments and not expenses.”

According to SGMA, the wholesale size of the fitness industry was $4.7 billion in 2007 – which represents gear and equipment sold for use in the home, clubs, and institutions, such as schools, colleges, hospitals, and hotels. Industry sales were $4.2 billion in 2004 and $3.9 billion in 2000.

Listed below are some of the highlights of SGMA’s Tracking the Fitness Movement (2008 edition):

Aging Gracefully. Among ‘core’ participants (50 days or more a year), there are more Americans over the age of 35 (19.1 million) using resistance machines and home gyms than those under the age of 35 (14.8 million).

Fantastic Five. The five most popular fitness-machine activities in the U.S. are treadmills, resistance machines, stationary cycling, home gyms, and elliptical motion trainers.

Inside the Numbers. Within this report, there’s a Data Bank which provides demographic details on 21 fitness activities ranging from abdominal machines to yoga/tai chi. Within each activity, there are charts and graphs which list total participants; participation by gender; participation by age group; the average age of the participant; the participant’s average household income; the participant’s average number of days of play in any given activity; and an analysis of the participation based on ‘frequent,’ ‘regular,’ and ‘casual’ play.

Home Sweet Home. According to SGMA, people who like treadmills, dumbbells, stationary bikes (upright bikes), and low-impact aerobics prefer the home environment to working out in a health club/gym.

SGMA’s Tracking the Fitness Movement (2008 edition) also contains three Special Reports:

Segmenting the Exercise Equipment Market: This is a survey of cardio and strength training participants. The figures are broken down by household income, age, and education. These statistics give you a better idea of the kind of people who are engaged in cardio and strength training routines.

PRIZM Finds Boomers Who Use Fitness Equipment: The PRIZM technology allows you to pinpoint neighborhoods where people live who are most likely to use and buy sports and fitness equipment. Access to this ‘intelligence’ allows manufacturers to better identify their target markets so they can maximize their advertising and promotional campaigns.

Americans Say They Are in Pretty Good Shape: More than 1,000 Americans (age 18 and older) were asked the following questions: (1) How would you rate your physical condition for your age? (2) Did you participate in any of the following (sports or activities) in 2007? (3) How much did you enjoy P.E. at school? and (4) Why do you encourage your children to participate? Those responded by saying they were (1) in average, good, or excellent shape or (2) in below average condition or (3) in poor condition.

Members of the editorial media are encouraged to reproduce and reprint any portion of Tracking the Fitness Movement, as long as SGMA is listed as the source.

This report is available free of charge to full and associate members of SGMA. Click here to order a copy of SGMA’s Tracking the Fitness Movement (2008 Edition).

The Sporting Goods Manufacturers Association, the owner of the Sports Research Partnership, is the global business trade association of manufacturers, retailers, and marketers in the sports products industry. SGMA enhances industry vitality and fosters sports, fitness, and active lifestyle participation. SGMA can be found at www.sgma.com.

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Feb 23 2009

Work out for less: Shape up and save in 2009

Keep your resolution with budget-friendly strategies to help you get fit

If you’re doing some financial belt-tightening at the same time you’re working to whittle your waistline, don’t give up. There are ways to keep that New Year’s resolution.

Tough economic times prompted Benjamin Gordon to move into a smaller apartment last fall. Among other cost-cutting measures, he canceled the gym membership near his old residence but hasn’t joined a new one since the move across town.

“I decided that spending $60 a month on a gym membership was a waste of money and time,” says Gordon, 25, of Tampa, Fla., who owns a Web site development business. “I am currently working twice as hard on my business, so that free hour after work is no longer. To save on money and time, I just go running for about 20 minutes outside, all year round in Florida, and then do some push-ups, sit-ups and curls in my living room.”

Joanne Olson, 44, of Crofton, Md., is keeping her $30 a month gym membership but she recently stopped her twice-monthly personal training sessions that she loved. She and her husband are trying to save up in case he gets laid off and they’re down to one income.

“Although I didn’t spend a lot on personal training, about $125 a month, it was an obvious cutback to help us put more money away,” she says. “Also, no more Sports Authority for workout clothes. I’ll be hitting Marshalls and other discount chains from now on.”

If, like Gordon and Olson, you’re doing some financial belt-tightening at the same time you’re working to whittle your waistline, don’t give up. There are cost-effective ways to keep up that New Year’s fitness resolution. Consider these money-saving strategies:

Wheel and deal at the gym. January and February are traditionally the months when gyms run specials to draw in all those people who’ve newly resolved to make this the year they finally shape up. “There are generally discounts to be had,” says Joe Moore, president and CEO of the International Health, Racquet and Sportsclub Association, a trade group based in Boston.

Once you’ve identified a few clubs in your price range that you like and are convenient to your home or work, take a close look at membership options. Do you need the priciest membership that includes spa services and pool access? Or, if you really only plan to use the treadmill and some weight machines, will the basic membership, which may be as low as $20 or $30 a month, suffice? “Most clubs offer almost a menu of services,” says Moore.

Ask for some free passes to try the gyms out at the times you would normally go. And when you’ve picked a favorite, don’t sign up on the spot. Wait a few days and see if you get a call about even better rates. Determine if it’s better for you to pay monthly or yearly (keeping in mind that the latter won’t be cost-effective if you stop going).

 Interactive

Also inquire whether the initiation fee is negotiable. Gold’s Gym, for instance, is running an online promotion that waives the $99 enrollment fee for new members (but includes a $19.99 administrative fee). Their monthly fees and contract terms vary around the country.

If you’re already a member of a gym and considering quitting due to cost, talk to the membership office to see what they can do to help keep your business.

Partner up. Personal training can cost $50 to $100 or more an hour. But if you’re game for some personal training that’s a little less personal, you can pair up with a partner or two, three or even four and share the cost. It’s called “partner training” or “small group personal training” and is on the rise, says Kathie Davis, executive director of the IDEA Health and Fitness Association in San Diego.

An IDEA survey of more than 900 personal trainers conducted last February showed that 84 percent of respondents offered partner training in which two clients share the session and 49 percent offered small group training with three to five clients. “I think both of these numbers will grow,” says Davis, citing the economy.

If the buddy system isn’t your style, ask about personal training specials. This month, for example, 24 Hour Fitness is offering five 25-minute personal training sessions for $99, according to the chain’s chief executive officer Carl Liebert.

Consider second-hand equipment. If you have the space, a home gym can be a very convenient way to stay in shape. But outfitting one with new cardio equipment and weight machines could cost you several thousand dollars.

Cut costs significantly by shopping around for second-hand equipment on Craigslist and other sites, suggests Davis. “Used equipment is all over the place at a very cheap price,” she says.

And some of it may have been used for little more than a place to hang clothes.

Work out for free. If you’re really cash-strapped and a gym membership, personal training and fitness classes are out of the question, work out for free — or for really cheap.

“You don’t need a health club,” says Davis. “There are so many free ways to say fit.”

If you live in a warm climate year-round, like Gordon does, you can jog, walk or bike outdoors. If not, consider walking at the mall during cold months or working out at a community center, which may be free or very inexpensive. Local churches also may offer free fitness classes, notes Davis. Other options include ice-skating, roller-skating, and going to the park and the local pool.

You might also invest in a few pieces of inexpensive fitness gear and gadgets that you can use at home, in your living room, basement or garage.

“I truly believe that people can get fit with very little equipment,” says msnbc.com fitness contributor Gina Lombardi, a personal trainer and author of the new book “Deadline Fitness,” which includes workouts for both the gym and home. “In fact, everything can be done with a few free weights, a little discipline and self-determination.”

Some other ideas for cheap home equipment include stability balls, resistance tubing, a jump rope, a yoga mat and workout DVDs.

Look at the big picture. Not everyone considers gym membership or fitness classes a dispensable luxury. Some view them as expenses that actually save money in other areas.

Robin Elton, 32, a stay-at-home mom in Landenberg, Pa., who’s always on a tight budget because of her single-family income, says she’d cut out her cable subscription before dropping her $78 a month family membership to the local YMCA.

“I consider it to be an investment in our health,” says Elton. “Going to the gym motivated me to quit smoking and continues to motivate me to watch my diet. The way I see it, this saves me boatloads of money later on doctor and dentist bills.”

Since joining the gym a year ago, Elton goes to the gym about three times a week and has lost 20 pounds. In addition to saving the money she would have spent on cigarettes, she quit buying junk food, too.

The gym also offers family entertainment. Rather than making a trip with her three kids to the mall or movies, where they’d spend more money, the family often heads to the Y to swim or shoot hoops.

“All in all, I think my gym membership is one of the best deals going,” Elton says.

Crunch the numbers and see if a membership may actually save you money in the long run.

While Gordon, the Internet business owner in Tampa, views a gym membership more of an “added bonus” than an essential, he misses working out at a club and hasn’t ruled out joining one again — if the price is right.

While he’s happy with his cardio workouts — primarily jogging three to four times a week, plus some tennis and basketball — he feels his strength-training routine isn’t cutting it. The calisthenics and simple free weights he does in his living room just don’t produce the results he used to get by training on a variety of weight-training equipment at gyms.
So recently he’s toured some local gyms. One gym, while affordable, didn’t strike him as a place he wanted to spend time working out. Another has a lot of attractive amenities and has even slashed its monthly membership fee from $399 to $99.

Gordon says he’d have to further curtail his entertainment, dining and travel budget to afford another monthly gym membership, but he may join the high-end club.

“I’m considering that,” he says. “But I may wait a little longer and see if the price goes down further.”

Source - msnbc.com

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